Craig Cody achieved his highest revenue year ever in 2024—with a little help from us!

Discover how expert social media strategies can fuel growth for businesses like yours.

RESULTS

Pomona’s social strategy drove measurable results. Here’s how we helped Craig Cody & Company achieve their goals:

1m

Impressions

We significantly expanded Craig’s digital reach—especially on LinkedIn and YouTube—positioning him as a trusted voice in his niche. Along the way, he gained 1.3k new followers.

84

New Leads

The ad campaign generated a 13.42% lead form completion rate (compared to an industry average of 4%). With just $1,500–$2,000/month in ad spend, Craig closed 4 new clients and over $57k in revenue.

405%

LinkedIn Referral Growth

LinkedIn became the fourth-highest source of traffic to the site, proving that our full-funnel strategy worked from first click to close.

HOW WE DID IT

Our winning social media strategy.

We launched a full-funnel content + ad strategy across LinkedIn, Instagram, and YouTube. Everything was rooted in clear messaging, lead-focused content, and video—designed to build trust before anyone got on a call.

Comparison chart showing LinkedIn and YouTube logos with blurred text underneath, divided into two columns for each platform.

Social Content Retainer

    • 2-3 platforms

    • 12 posts per month, optimized for each platform

    • Engaging copy, eye-catching design, and trend-driven content

    • 4 custom videos per month

    • Monthly analytics report + strategy call

    • Trending topic ideation for maximum reach

    • Data-backed content direction

    • Paid + organic strategy tailored to your goals

Illustration of social media app interface designs for Facebook and LinkedIn on a pink background, with icons, video, and post notifications.

Social Media Management

    • Daily comment moderation + DM responses (excl. weekends/holidays)

    • Proactive audience engagement—jumping into relevant conversations to boost visibility

    • Pre-scheduled, fully approved posts—written, designed, and ready to go

    • We don’t just post—we participate, making your brand part of the conversation

Illustration of a social media post with LinkedIn logo, a user profile icon, a bar chart, and social engagement icons on a pastel background.

LinkedIn Ad Strategy

  • Turn LinkedIn into a powerful sales channel with:

    • Clear social goals that drive conversions

    • HubSpot integration + attribution tracking

    • Smart audience targeting

    • Split-testing messaging & offers for optimized performance

A professional headshot of a smiling man with short gray hair, wearing glasses, a navy suit, light blue shirt, and patterned tie, against a dark blue background.

“You pay for what you get with social. And if I had to do this myself, it would never get done.”

Craig | Owner of Craig Cody & Company