From 0 to 49+ bookings per month—with just organic social
Humantold is an NYC-based psychotherapy and psychiatry practice with over 135 therapists. They came to us after working with a big-name agency, spending nearly $1 million on social and paid media. The results? Disappointing.
Engagement was low. Bookings from social were nonexistent. The content felt flat and corporate—completely misaligned with the warmth and relatability that therapy clients actually look for.
They knew social could be a growth engine—they just needed the right team to make it work.
Let’s work together.
What we did for Humantold
20%
of all monthly bookings came from organic social media
Humantold went from getting zero bookings via Instagram to averaging 49+ per month. And that’s with organic content—no paid campaigns necessary.
1,478%
Increase in saves
And a 572% increase in shares.
By designing content that respected emotional privacy, we made it easy for people to engage in meaningful, non-performative ways.
33%
of website traffic from organic social
4,200+ new followers in a year (organically).
Their audience more than doubled. And for the first time, social became their #1 source of site traffic.
Our Winning Social Media Formula
Fuel your brand’s social presence with strategic content creation, expert management, and data-driven insights.
Social Content Retainer
Content Creation & Management (2-3 platforms)
12 posts per month, optimized for each platform
Engaging copy, eye-catching design, and trend-driven content
4 custom videos per month
Strategic Planning & Insights
Monthly analytics report + strategy call
Trending topic ideation for maximum reach
Data-backed content direction
Advertising Strategy
Paid + organic strategy tailored to your goals
Social Media Management
Community Engagement & Growth
Daily comment moderation + DM responses (excl. weekends/holidays)
Proactive audience engagement—jumping into relevant conversations to boost visibility
Content Calendar & Posting
Pre-scheduled, fully approved posts—written, designed, and ready to go
Proactive Engagement
We don’t just post—we participate, making your brand part of the conversation
LinkedIn Ad Strategy
Lead-Generating Social Strategy
Turn LinkedIn into a powerful sales channel with:
Clear social goals that drive conversions
HubSpot integration + attribution tracking
Smart audience targeting
Split-testing messaging & offers for optimized performance
“Since hiring Pomona, I’m more likely to share our social posts with my own personal network. There’s an element of pride in what we are posting as a company now. They are intuitive, adventurous, professional, knowledgeable, and engaging.”
— Peter, Founder of Humantold
