“You pay for what you get with social. And if I had to do this myself, it would never get done.”
Craig | Owner of Craig Cody & Company
OVERVIEW
Craig Cody & Company is a New York–based CPA firm specializing in tax planning for marketing agency owners. With more than a decade of content marketing under their belt, they had built a strong foundation—but lead generation had plateaued.
They turned to Pomona to explore paid social for the first time. The goal: launch strategic advertising that would drive qualified leads, integrate seamlessly with HubSpot, and speak directly to their target audience of agency owners.
Social Advertising
Thought Leadership
Lead Gen
OUR MISSION
We combined a full-funnel LinkedIn advertising approach with organic social content speaking directly to ideal client’s pain points, creating a steady and reliable stream of potential new clients.
Our social strategy combined ghostwriting for the founder on his personal LinkedIn with posting on the brand’s LinkedIn and YouTube Shorts which received some pretty bangin’ results.
They had never run paid social ads before and needed a strategy that would not only break through but convert. The challenge was to build a performance-driven ad campaign from the ground up—one that matched their credibility, resonated with their niche audience, and delivered results, while self-qualifying leads with trust-building organic social content on LinkedIn and YouTube.
RESULTS
Turning Social Into a Steady Stream of Self-Qualified Leads
$57k+
Sales from Social
Cold hard cash that wouldn’t have turned into monthly recurring revenue without our social strategy.
1.3k
New Followers
Gained 1,311 new followers across platforms, expanding the brand’s professional network and thought leadership.
84+
Leads Generated
Generated more than 84 discovery calls with qualified ideal clients.
$128.20
Average Cost per Lead
More than double the 3.9% industry benchmark—showing real audience resonance.
27.5k
Lead Form Completion Rate
Generated 27,577 interactions across YouTube and LinkedIn—likes, comments, shares—indicating strong community interest.
405%
LinkedIn Referral Growth
LinkedIn became the fourth-highest source of traffic to the site, proving that our full-funnel strategy worked from first click to close.
13.4%
Engagements
13.42% completion—over three times the standard 4%—indicates highly qualified prospects.
490
10,971 ad-driven clicks provided valuable pathways to podcasts, resources, and booking inquiries.
Website Visits
51
Contact Page Visits
51 visits to the contact page reflect clear interest in consulting, speaking, or onboarding.
