OVERVIEW
King Oscar is a premium tinned seafood brand with a legacy of quality dating back to 1902. Best known for its Norwegian sardines, the brand has long held a loyal following.
To grow the brand’s presence in today’s fast-moving digital world, we teamed up to revitalize its social strategy, amplify its cult-favorite appeal, build upon its brand voice in the social age to connect with a new generation of seafoodies—without losing sight of its heritage.
Working in strategic partnership with 180° Communications.
Social Strategy
Content Creation
Follower Growth Engagement
“Strategic, analytical, creative, smart, resourceful, collaborative, agile, dedicated – all wrapped up in a positive, can-do blanket. Pomona is the perfect social media partner. They understand brand voice, they have ideas, and they direct efforts that have grown our community and delivered measurable results.”
Winston | Owner of 180° Communications
OUR MISSION
To reach new seafoodies, amplify King Oscar’s fanatic community voices, and turn their sardines into a lifestyle staple in the U.S.—while still engaging the brand’s die-hard fans. Collaborating with agency and client partners, we sought to modernize King Oscar’s image, joining the many tinned fish conversations happening on social media during a boom in interest in tinned fish.
RESULTS
Reeling In a Fresh Audience With Bold, Authentic Storytelling
1k%
More Website Traffic
Monthly traffic from social increased from 244 to 2,692 users—a 1,003% jump—driven by engaging, search-friendly content.
10.9m
Total Impressions
Content reached 10.9 million sets of eyes, up from 1.4 million, as the brand embraced Reels, niche humor, and trend-aware storytelling.
20.7k
New Followers
King Oscar gained over 20,000 net new followers with just $300/month in follower acquisition ads—proof of strong organic performance.
$0.34
Cost-per-click held steady at just $0.34—well below the industry average of $1—making each ad dollar go further.
Low CPC
600%
Engagement Surge
Engagements grew from 89K to 619K—an increase of over 600%—fueled by bold voice, proactive community management, and craveable visuals.
7.8x
Reach Growth
Overall reach increased nearly eightfold compared to the previous year, proving the power of a strong creative POV and platform-native execution.
