“Strategic, analytical, creative, smart, resourceful, collaborative, agile, dedicated – all wrapped up in a positive, can-do blanket. Pomona is the perfect social media partner. They understand brand voice, they have ideas, and they direct efforts that have grown our community and delivered measurable results.”
Winston | Owner of 180° Communications
OVERVIEW
King Oscar is a premium tinned seafood brand with a legacy of quality dating back to 1902. Best known for its Norwegian sardines, the brand has long held a loyal following.
To grow the brand’s presence in today’s fast-moving digital world, King Oscar partnered with Pomona to revitalize its social strategy, amplify its cult-favorite appeal, define it’s brand voice in the social age and connect with a new generation of seafoodies—without losing sight of its heritage.
Social Strategy
Content Creation
Follower Growth Engagement
OUR MISSION
Despite its iconic status and devoted customer base, King Oscar’s digital presence was falling short. The storytelling was disconnected from the passion fans expressed elsewhere—especially among younger, tinned fish-curious audiences who value authenticity, creativity, and cultural relevance. The creative needed a fresh lens that made King Oscar’s social feel like social media, not their website.
The brand needed a strategy that would bring their feeds to life: one that modernized their image, amplified community voices, and turned their sardines into a lifestyle staple—while still engaging their die-hard fans.
RESULTS
Reeling In a Fresh Audience With Bold, Authentic Storytelling
1k%
More Website Traffic
Monthly traffic from social increased from 244 to 2,692 users—a 1,003% jump—driven by engaging, search-friendly content.
10.9m
Total Impressions
Content reached 10.9 million sets of eyes, up from 1.4 million, as the brand embraced Reels, niche humor, and trend-aware storytelling.
20.7k
New Followers
King Oscar gained over 20,000 net new followers with just $300/month in follower acquisition ads—proof of strong organic performance.
$0.34
Cost-per-click held steady at just $0.34—well below the industry average of $1—making each ad dollar go further.
Low CPC
600%
Engagement Surge
Engagements grew from 89K to 619K—an increase of over 600%—fueled by bold voice, proactive community management, and craveable visuals.
7.8x
Reach Growth
Overall reach increased nearly eightfold compared to the previous year, proving the power of a strong creative POV and platform-native execution.
