“Since hiring Pomona, I’m more likely to share our social posts with my own personal network. There’s an element of pride in what we are posting as a company now. They are intuitive, adventurous, professional, knowledgeable, and engaging.
Peter | Founder of Humantold
OVERVIEW
Humantold is a leading New York City–based behavioral health practice with more than 135 therapists offering psychotherapy and psychiatry to a diverse community. After an expensive partnership with a large agency left them with flat engagement and low client conversions, they turned to Pomona for a fresh approach.
Together, we reimagined their social presence by putting therapists at the forefront, shaping a brand voice that felt approachable, and building a system that steadily drives new client referrals.
Strategy
Design
Reach + Engagement
OUR MISSION
When Humantold first came to us, they were frustrated. Nearly a million dollars in agency fees and a $25,000 monthly ad spend had delivered little more than generic content that felt out of sync with the personal, human connections their audience craved.
The heart of their practice — their therapists — was missing from the story. They didn’t just need more posts or ad dollars; they needed a strategy that reflected their values and invited potential clients into a genuine relationship. Our mission was clear: bring humanity back into their brand by creating content that sparked trust, built awareness, and ultimately turned engagement into lasting therapeutic connections.
RESULTS
Results That Matter: Humantold’s Social Transformation
130%
More Reach
Reels featuring therapists saw a 130% more reach than static posts, with featured therapists more likely to be fully booked.
572%
More IG Shares
Shares increased from 94 per month to 600 (+572% YoY).
49+
Bookings per Month
Social media-driven therapy bookings skyrocketed from 0 to an average of 49 per month—comprising 20% of their overall bookings.
4.2k
Humantold gained 4,200+ new followers, doubling their social media audience in just one year.
New Followers
1.4k%
More IG Saves
Saves grew from 76 per month to 1,200 (+1,478% YoY).
33%
Website Traffic
Social media became the largest referral source, driving more than 33% of total website traffic.
