MEETINGS & EVENTS
WEDDINGS
“Working with Pomona Creative has been an absolute pleasure, and it all comes down to the incredible people behind the brand. Their team is not only kind, knowledgeable, and professional, but they are also highly responsive to feedback. Whether we need a quick resize or want to capitalize on an event our sales team is attending with a timely social post, Pomona is always ready to shift gears and make it happen.”
Courtney Fox | Group Hospitality Marketing Manager at Vail Resorts
OVERVIEW
Vail Resorts Meetings & Events + Vail Resorts Weddings
As the destination events arm of an iconic mountain resort brand, Vail Resorts welcomes guests to some of the most spectacular venues in the world. Their paid social strategy had been in motion for years, but organic efforts lagged behind. Responding to the sales team’s push for a more strategic organic social presence, Vail Resorts turned to Pomona to establish a foundation that could grow and sustain long-term results.
Strategy
Creative Campaign Design
Reach + Engagement
OUR MISSION
Social Strategy
Vail Resorts needed to position its destination events arm as the premier choice for weddings, meetings, and conferences. Our mission was to craft a social strategy that inspired, built trust, and drove action. By focusing on content designed to be saved, shared, and engaged with, we aimed to attract new audiences, increase RFP submissions, and amplify the impact of paid campaigns—all through the power of high-performing organic social.
Creative Campaign Development
To reinforce this presence beyond social, Pomona developed a distinctive point of view and brand voice for both Vail Resorts Weddings and Vail Resorts Meetings & Events. The client wanted this voice carried through advertising, so we produced multi-platform digital and print campaigns that integrated key messaging, visuals, and brand personality—ensuring consistency across every touchpoint.
RESULTS
Driving Growth and Engagement: Vail Resorts’ Results in Just One Year
1k+
Audience Growth
Audience growth nearly doubled year-over-year by reaching the brand’s ideal audience across IG, LinkedIn, and Pinterest.
12,397
Engagements
Engagements spiked 240% year-over-year, showing social content meaningfully resonated with their social media audiences.
4,138
Post Link Clicks
Social media became a traffic referral source, driving a large increase in link clicks.
Vail Resorts Meetings & Events
Social + Advertising Creative Development
Vail Resorts Weddings
Social + Advertising for Rocky Mountain Bride, Instagram + Pinterest and other publications
