“They are killer social community builders. They are up on all of the latest trends and techniques for connecting with people through social and keeping them engaged. They show up with passion and commitment to do the best work a client could ask for.”
Kristine Root | Chief Marketing Officer of Regenified
OVERVIEW
Regenified is a regenerative agriculture certification that recognizes farms, ranches, forests, and producers dedicated to restoring the planet through verified practices and products. Founded by farmers with uncompromising standards, the organization is setting a new benchmark for what it truly means to be regenerative.
After working with another agency that failed to prioritize their social presence, Regenified partnered with Pomona at a pivotal moment in the regenerative movement. Together, we set out to launch a purpose-driven social strategy designed to build an engaged community, raise awareness of their mission, and establish Regenified as a leading voice in the future of agriculture.
B2B + B2C Strategy
Follower Growth
Reach + Engagement
OUR MISSION
Regenified came to Pomona with a clear mission but a complex communications challenge: to build credibility as a leader in regenerative agriculture while speaking to diverse audiences—farmers and ranchers, B2B buyers, and eco-conscious consumers.
Our role was to design a social strategy that could unify these audiences under a consistent narrative. That meant amplifying certified partners through cross-promotion, growing followers, developing a strong visual identity, and creating complex educational content that built credibility and proved expertise in their field.
RESULTS
Regenified’s Social Transformation in Less Than a Year
5.4k
New Followers
Regenified’s audience grew by 5,000+ across platforms, with the largest gains on Instagram and LinkedIn.
250k
Reel Reach
Reached new audiences and gained followers through viral agriculture content on IG Reels.
+2,000%
Engagement Growth
Engagement jumped from 841 to 21,083, marking a 2,000%+ increase across all channels.
+3,500%
Impression Growth
Impressions skyrocketed from 11,788 to 435k+, significantly expanding visibility.
+6,000%
Increase in Shares
Instagram shares increased by 6,000%, with saves jumping nearly 5,000%.
B2B
Partner Connections Built
By engaging directly with Certified Regenified brands, Regenified fostered community and gained new partnership leads to grow the business.
